Image Campaign BVG

Burnishing of image for the BVG, Berlin's public transit operator, on the occasion of its 100th anniversary in 2002; design, production and marketing of a Chanel fashion line based on the red-and-orange checkered wool plush used for the seats of Berlin's fleet of busses. Support through Partner für Berlin. This brought tremendous attention in the press, with countless newspaper and TV reports, with a Reuters segment broadcast worldwide via CNN.

See also: Press